The Ultimate Guide to Personalisation
A curated UK edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
UK Personalisation News
Regional stories with direct local relevance
ZYMIX launches UK social super app for Gen Z users
The app aims to cut the need for Gen Z users to juggle separate services, as UK adults now use 41 apps a month on average.
UK health shoppers distrust aggressive digital upselling
Aggressive online upselling is putting off UK health shoppers, with 79.3% of digitally active users aged 18 to 44 growing more sceptical.
UK consumers trust AI marketing less, Optimizely finds
Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.
Gen Z shoppers embrace AI but switch brands over trust
Retailers risk losing Gen Z buyers quickly, as 43% have switched brands over AI use despite widespread adoption of recommendations.
Klaviyo launches headless CRM for AI tools & agents
Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.
Sembly 3.0 aims to cut weeks off client document work
The software could save teams two to three weeks on client reports and presentations as rivals race to automate final document production.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Algolia adds guardrails for fashion AI shopping tools
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Featured News
Reviews
Expert Columns
The next eCommerce interface may not be a screen
The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully
The importance of data enrichment in financial services
Why AI fails without a strong data foundation and how to get it right
Why You Need Phone Validation in Your Customer Data Toolkit
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
5 Tips to Align Your Data Strategy with AI
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Braze launches AI tools & deepens AWS collaboration
Marketers will gain more automated personalisation and compliance checks as the software maker deepens its ties with AWS.
Commerce launches AI tools to boost product discovery
Merchants could gain more visibility in AI search and recommendation results as Commerce's new enrichment tools restructure catalogue data for machines.
Huwise launches agentic AI framework for data marketplaces
Customers can now deploy agents that use marketplace activity and business glossaries to improve data discovery and automate routine tasks.
Bybit launches global campaign to broaden financial platform
Users can now access stocks, gold and foreign exchange alongside crypto as the exchange pushes into payments, wealth and AI tools.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
Qualtrics unveils XM Data and AI Platform for 2027
The new system aims to help businesses cut churn and protect sales as poor customer experiences put nearly USD $3 trillion at risk.
Freshworks expands Freddy AI with email & workflows
Support teams will soon be able to build AI workflows from plain language, as Freshworks broadens Freddy AI into email and live service-desk guidance.
Google adds six AI analytics functions to BigQuery
The update lets analysts probe metric swings, causal effects and trends inside BigQuery without exporting data to other tools.
Candescent expands Google Cloud AI tie-up for banks
The expanded deal should help more than 1,300 banks and credit unions move AI from pilot projects into day-to-day banking systems.
TiVo launches Agent TiVo for AI entertainment discovery
Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.
UK shoppers prefer reliable retail tech over flashy AI
UK retailers could miss the mark on digital spending, with shoppers valuing reliable basics such as pricing and returns over flashier AI tools.
MotoGP picks Accenture for 2027 direct-to-fan platform
Fans will get multi-camera race coverage and live data in one service when the new platform goes live for the 2027 season.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Mastercard & Backbase launch AI banking collaboration
Banks on Backbase's platform will gain access to Mastercard's AI tools as lenders race to turn experiments into production systems.
UK shoppers distrust AI recommendations, ThoughtSpot finds
Privacy worries are undermining retailers' AI push, with only one in 10 UK shoppers saying they trust product recommendations, a survey found.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
Anthropic launches Claude commerce blueprint for retailers
Retailers could cut setup time for AI shopping tools, as Anthropic's blueprint targets quicker deployment and tighter control over checkout flows.
JD Sports sees multi-million-pound loyalty sales lift
A trial of tailored offers found relevance drove spend more than bigger discounts, pointing to a multi-million-pound sales opportunity at JD Sports.
Gen Z trust AI more than friends for buying advice
AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.
Job Moves
Unit4 appoints Anja Sadock as chief marketing officer
Superson appoints Max Hurford as Head of Operations
Acquirz hires data & AI chief after Marketscan deal
Webtrends Optimize appoints Samantha Bessant as Customer Success Director
Dig appoints Ideal World Co-founder Paul Wright to board
