2026 Media Kit

Partner with SafetyNews UK

The UK's industrial safety news for decision-makers

7,126
weekly page impressions
3,391
first-party weekly unique visitors
Growing
newsletter recipients
43%
newsletter open rate
Similarweb logo
IndustrialDay's audience figures come from first-party analytics and internal publishing systems. Similarweb can be useful for directional market research, but it is a modelled third-party estimate, not the source of record for IndustrialDay's own sites. That difference matters for specialist B2B and regional publications, where estimate-based tools can mis-rank niche audiences.

Overview

SafetyNews UK covers industrial safety news for operators, suppliers and decision-makers across the United Kingdom.

SafetyNews began 20 years ago.

Audience

Reader mix and audience profile

Organisation sizes

750-2,499 employees 31%
Above 2,500 employees 28%
100-749 employees 27%
Below 100 employees 14%

Regional breakdown

London 25%
South East England 14%
North West England 11%
Midlands 11%
Scotland 10%
Yorkshire & North East England 9%
South West England 7%
East of England 6%
Wales 4%
Northern Ireland 3%

Top job titles

HR / People & Culture Manager 24%
Health & Safety / HSE Manager 23%
Operations / Site / Plant Manager 17%
CEO / Managing Director / General Manager 14%
Risk / Compliance / Quality Manager 13%
Procurement / Facilities Manager 9%

Top organisation types

Manufacturing & Industrial 18%
Government & Public Sector 14%
Construction & Industrial 13%
Healthcare & Community Services 12%
Transport, Logistics & Warehousing 11%
Retail, Hospitality & Consumer Services 8%
Utilities & Energy 7%
Education 6%
Professional & Business Services 6%
Other 5%

Traffic Sources & Reader Technology

Traffic sources, devices, and operating systems

Traffic sources

Search 38%
Direct 28%
Referral/Social 19%
Email 10%
GEO/AI 4%

Reader technology

Devices
Desktop devices 81%
Mobile devices 15%
Tablet devices 4%
Operating systems
Windows 64%
macOS 21%
iOS 6%
Android 5%

What we cover in United Kingdom

eLearning Fleet Management Human Capital Management Risk & Compliance
Editorial calendar

Review upcoming Ultimate Guides and editorial feature opportunities.

Customer survey results

Editorial quality
92%

rate IndustrialDay's editorial quality on par with or higher than competitors.

Importance
83%

consider IndustrialDay a key media player when talking with clients.

Value
96%

say IndustrialDay is on par or better value for money than competitors.

Sponsored Content Options

We are set up for both one-off sponsored placements and longer-term relationships. These formats are the simplest starting points.
News

Press release

We turn your press release into a news story and publish it.

£1,450
Editor written
450 words
Thought leadership

Byline

We edit and publish your supplied thought leadership column.

£1,450
Supplied copy
500 plus words
Advertorial

Editor interview

We research, interview, write, and publish a full sponsored story.

£4,350
Editor written
700-1,000 words

Included with sponsored content

Homepage inclusion
Email newsletter inclusion
Shared on social media
SuperMetrics reporting

Promoted packages can add

Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads

Distribution Built In

Every sponsored story is designed to travel
Homepages

Stories appear across relevant IndustrialDay homepages and section feeds.

Newsletters

Campaigns are included in our email newsletter ecosystem.

SuperMetrics

Post-campaign reporting shows reads, impressions, and campaign value.

IndustrialDay logo

32 specialist industry sites.
8 regions. One network.

SafetyNews UK is one focused publication inside IndustrialDay's wider human-powered industry news network, giving partners local relevance with network-wide publishing capability.

23,046
Published stories
4
UK sites
Human
POWERED
21st
year of business

Trusted by

Some of the many leading brands that work with IndustrialDay.

Accenture logo
ActiveCampaign logo
Adobe logo
Apple logo
AWS logo
Barracuda logo
Binance logo
Blackboard logo
Canvas logo
Ciena logo

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